Privacy Policy

Privacy Policy

Effective Date: December 26, 2019
Last Updated: August 1, 2026

This Privacy Policy describes how Marathon-Sparta Holdings, Inc. (“Marathon Group”), and it’s subsidiaries, including but not limited to Marathon Administrative Company, Inc. (“MAC”), TXEN Partners, LLC, and Primer Auto Seguro, LLC (collectively “Company,” “we,” “us,” or “our”) collects, uses, discloses, and protects information when you visit or use our websites, mobile applications, and related services (collectively, the “Services”). This Privacy Policy is intended to comply with applicable United States privacy laws, including (where applicable) the California Consumer Privacy Act as amended by the California Privacy Rights Act (“CCPA/CPRA”) and other state privacy laws.

By using the Services, you agree to this Privacy Policy. If you do not agree, do not use the Services.

1. Scope and Important Notes

This Privacy Policy applies to information we collect: through the Services;
through emails, text messages, and any electronic or other communications between you and the Services; and from certain third parties as described below.

This Privacy Policy does not apply to: information collected by third parties (including through third-party websites, apps, or content that may link to or be accessible from the Services); or information subject to other notices (e.g., an employee privacy notice).

No HIPAA/GLBA assumption. Unless we expressly state otherwise, the Services are not intended to collect information regulated by HIPAA (health information) or GLBA (certain financial information).

2. Information We Collect

2.1 Information You Provide to Us

We may collect information you provide directly, such as:
Identifiers/contact details: name, email address, phone number, mailing address.
Account information: username, password, profile information.
Transaction information: items purchased, billing address, limited payment details (note: payment card data is typically processed by our payment processors).
Customer support and communications: messages, emails, chat transcripts, and other content you provide.
User content: content you upload or submit (e.g., comments, posts, files), if applicable.

2.2 Information We Collect Automatically

When you use the Services, we may automatically collect:
Device and network data: device type, operating system, browser type, IP address, language, mobile device identifiers, and network information.
Usage data: pages/screens viewed, features used, clicks, access times, referring/exit pages, crash logs, performance data.
Approximate location: derived from IP address or device settings (depending on your permissions and device).
Cookies and similar technologies: cookies, pixels, SDKs, local storage, and similar tools that collect information about your interactions.

2.3 Information From Third Parties

We may receive information from:
Service providers (e.g., payment processors, analytics providers).
Advertising/marketing partners (subject to your choices and applicable law).
Social networks if you connect them to the Services (subject to your settings and those platforms’ policies).

3. How We Use Information

We may use information for the following purposes:
Provide and operate the Services, including account creation, authentication, and processing transactions.
Communicate with you, including service-related messages, support responses, and administrative notices.
Personalize your experience, including remembering preferences.
Improve and develop the Services, including analytics, testing, debugging, and research.
Marketing and advertising, including sending promotional communications and measuring campaign effectiveness, subject to your choices.
Security and fraud prevention, including detecting abuse, protecting rights and property, and enforcing policies.
Legal and compliance, including complying with law, responding to lawful requests, and maintaining records.

4. Cookies, Analytics, and Advertising

4.1 Cookies and Similar Technologies

We use cookies and similar technologies to:
keep you signed in (where applicable);
remember preferences;
understand how the Services are used; and
support advertising and measurement (where applicable).

You can control cookies through your browser settings and, where available, our cookie banner or preference center. Blocking certain cookies may impact Service functionality.

4.2 Analytics

We may use analytics providers (e.g., Google Analytics or similar) to help us understand usage and improve the Services. These providers may use cookies and similar technologies to collect information about your use of the Services.

4.3 Targeted Advertising / “Sharing” (Certain States)

We may permit third parties to use cookies, pixels, SDKs, or similar technologies to collect information over time and across different websites, apps, and services to display ads that may be more relevant to you and to measure ad performance. Under some state laws, this may be considered “targeted advertising” and/or “sharing” for cross-context behavioral advertising.

You may have the right to opt out of these activities as described in Section 9.

4.4 Do Not Track Signals

Some browsers transmit “Do Not Track” (DNT) signals. There is no uniform industry standard for DNT; therefore, we do not respond to DNT signals unless required by law.

5. How We Disclose Information

We may disclose information in the following circumstances:

Service providers: to vendors who provide services on our behalf (e.g., hosting, analytics, customer support, payment processing, security). Service providers are authorized to use information only as necessary to provide services to us.
Business transfers: in connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, where information may be transferred as part of the transaction.
Legal and safety: to comply with law, regulation, legal process, or governmental request; to enforce our terms; to protect rights, property, and safety of the Company, users, or others.
With your direction or consent: when you ask us to share or you consent to disclosure.
Aggregated/de-identified information: we may disclose information that has been aggregated or de-identified in a manner that cannot reasonably be used to identify you.

6. Data Retention

We retain information for as long as reasonably necessary to:
provide the Services;
maintain business records;
comply with legal obligations;
resolve disputes; and
enforce agreements.

Retention periods vary based on the type of information and the purposes for which it is collected and used. We may de-identify information and retain it in that form where permitted by law.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect information. However, no security measure is perfect, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any account credentials and for any activity under your account.

8. Children’s Privacy (COPPA)

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn we have collected personal information from a child under 13, we will take steps to delete it. Parents/guardians who believe their child provided information may contact us using the details in Section 13.

If you are between 13 and 18 (or the age of majority where you live), you may use the Services only with the involvement of a parent or guardian where required by law.

9. U.S. State Privacy Rights (CCPA/CPRA and Other State Laws)

Depending on your state of residence (including California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, Virginia, and others), you may have certain rights regarding your personal information.

9.1 Categories of Personal Information We Collect (General)

In the prior 12 months, we may have collected the following categories (as defined by CCPA/CPRA where applicable):
Identifiers (e.g., name, email, IP address)
Commercial information (e.g., purchase history)
Internet or other electronic network activity (e.g., browsing/usage data)
Geolocation data (approximate)
Audio/visual information (if you submit it or if you contact support, where applicable)
Professional or employment-related information (if you apply for a job or use business features, where applicable)
Inferences (e.g., preferences) drawn from usage data

Sensitive personal information: We do not intentionally collect “sensitive personal information” as defined by some laws (e.g., government IDs, precise geolocation, health data) except where you provide it and it is necessary for a requested service, or as otherwise permitted by law. Where required, we provide additional rights and disclosures.

9.2 Purposes for Collection and Use

We collect and use personal information for the purposes described in Section 3.

9.3 Sources

We collect personal information from the sources described in Section 2.

9.4 Disclosures

We disclose personal information to the categories of recipients described in Section 5.

9.5 Sales and Sharing; Targeted Advertising

The Company does not sell Personal Information or share Personal Information for cross-context behavioral advertising, as those terms are defined under applicable privacy laws. We also do not engage in targeted advertising based on Personal Information, although our vendors may engage in this practice.

Because the Company does not engage in these activities, we do not provide a “Do Not Sell or Share My Personal Information” mechanism.

9.6 Rights You May Have

Subject to verification and exceptions under applicable law, you may have the right to:
Access/Know: request details about the personal information we collected, used, and disclosed.
Delete: request deletion of personal information.
Correct: request correction of inaccurate personal information.
Portability: obtain a copy of certain personal information in a portable format.
Opt out: opt out of targeted advertising and/or “sale”/“sharing” (as defined by applicable law).
Limit use/disclosure of sensitive personal information (where applicable).
Non-discrimination: not be discriminated against for exercising your rights.

9.7 Authorized Agents (California and Certain States)

Where permitted, you may designate an authorized agent to submit requests on your behalf. We may require proof of authorization and verification of your identity (and the agent’s identity).

9.8 How to Submit a Privacy Request

You may submit a request by emailing privacy@marathongroup.com

We will verify your request by using information associated with your account or other reasonable methods. You may also appeal certain decisions if required by applicable law; appeal instructions will be provided in our response where applicable.

10. Email, SMS, and Marketing Choices

Email marketing: You can opt out by using the unsubscribe link in any marketing emails or contacting us.
SMS/text messages: Where we offer SMS, you can opt out by replying STOP (or as instructed). Message and data rates may apply.
Push notifications (mobile apps): You can manage push notification permissions in your device settings.

Even if you opt out of marketing, we may still send non-promotional communications (e.g., account notices, security alerts, transaction confirmations).

11. Third-Party Links and Services

The Services may include links to third-party websites or services. We are not responsible for the privacy practices of those third parties. Your interactions with third parties are governed by their privacy policies.

12. International Users

We are based in the United States, and we may process and store information in the United States and other locations where our service providers operate. If you access the Services from outside the United States, you understand that your information may be transferred to and processed in the United States and other jurisdictions that may have different data protection laws.

13. Contact Us

For questions or requests regarding this Privacy Policy, contact:

Marathon-Sparta Holdings, Inc.

Legal Office, Attn: Data Privacy
P.O. Box 22348 

Houston, TX 77227
Email: privacy@marathongroup.com

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and update the “Last Updated” date. If required by law, we will provide additional notice (e.g., prominent notice on the Services or obtaining consent).

15. Additional California Disclosures (If Applicable)

15.1 California Shine the Light

California residents may request certain information about our disclosure of personal information to third parties for their direct marketing purposes, as provided by California Civil Code § 1798.83. Requests may be submitted using the contact details in Section 13.

15.2 California “Notice at Collection”

At or before the point of collection, California residents have the right to receive notice of the categories of personal information collected and the purposes for which it will be used. This Privacy Policy is intended to serve as that notice, supplemented by just-in-time notices where appropriate.